I played a key role in the launch of Kapal Api Signature Strong Black Coffee, the new addition to their product line. The campaign centered on the core message, "Teman Semangat (Companion for Energy/Spirit)," positioning the coffee as the perfect ally for urban men maintaining energy and activity throughout their busy schedules. My responsibilities included creating a series of Key Visuals (KVs) that captured emotional, everyday moments of enjoyment from each featured talent across their unique activities. Additionally, I assisted the Creative Director in crafting the video storyboard and developing the corresponding graphic supers and visual guidelines for the commercial, ensuring visual consistency with the overall campaign's energetic and motivating theme.