Hokben Hoka Ramen
The legendary Japanese food chain released a new product, Hoka Ramen, and we were tasked to handle the digital campaign.
YEAR
2022
ROLE
Art Director
Graphic Designer
SERVICES
Photoshoot & Key Visual
Digital Video Commercial
About the project
I led the end-to-end visual execution for the new Hoka Ramen product launch, successfully targeting a young demographic. This included conceptualizing and producing the Key Visual and all visual derivatives, such as store banners, table menus, and social media content. The visual strategy blended a Japanese manga aesthetic with bold outlines to create a dynamic and playful look, effectively communicating the direct and engaging main message: "HokBen Bikin Ramen! (HokBen Makes Ramen!)" Furthermore, I collaborated closely with a production house on the Digital Video Commercial (DVC), creating the final graphic supers and detailed visual guidelines. The video execution incorporated a mix of sophisticated 3D elements, pixelated graphics, and a highly vibrant color palette to capture an energetic, modern, and playful campaign mood.
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Hokben Hoka Ramen
OVERVIEW
The legendary Japanese food chain released a new product, Hoka Ramen, and we were tasked to handle the digital campaign.
YEAR
2022
ROLE
Art Director
Graphic Designer
SERVICES
Photoshoot & Key Visual
Digital Video Commercial
About the project
I led the end-to-end visual execution for the new Hoka Ramen product launch, successfully targeting a young demographic. This included conceptualizing and producing the Key Visual and all visual derivatives, such as store banners, table menus, and social media content. The visual strategy blended a Japanese manga aesthetic with bold outlines to create a dynamic and playful look, effectively communicating the direct and engaging main message: "HokBen Bikin Ramen! (HokBen Makes Ramen!)" Furthermore, I collaborated closely with a production house on the Digital Video Commercial (DVC), creating the final graphic supers and detailed visual guidelines. The video execution incorporated a mix of sophisticated 3D elements, pixelated graphics, and a highly vibrant color palette to capture an energetic, modern, and playful campaign mood.
Smooth Scroll
This will hide itself!
This will hide itself!
Hokben Hoka Ramen
OVERVIEW
The legendary Japanese food chain released a new product, Hoka Ramen, and we were tasked to handle the digital campaign.
YEAR
2022
ROLE
Art Director
Graphic Designer
SERVICES
Photoshoot & Key Visual
Digital Video Commercial
About the project
I led the end-to-end visual execution for the new Hoka Ramen product launch, successfully targeting a young demographic. This included conceptualizing and producing the Key Visual and all visual derivatives, such as store banners, table menus, and social media content. The visual strategy blended a Japanese manga aesthetic with bold outlines to create a dynamic and playful look, effectively communicating the direct and engaging main message: "HokBen Bikin Ramen! (HokBen Makes Ramen!)" Furthermore, I collaborated closely with a production house on the Digital Video Commercial (DVC), creating the final graphic supers and detailed visual guidelines. The video execution incorporated a mix of sophisticated 3D elements, pixelated graphics, and a highly vibrant color palette to capture an energetic, modern, and playful campaign mood.
Smooth Scroll
This will hide itself!
This will hide itself!