For the launch of Y.O.U's new Sunbrella sunscreen in the Southeast Asian market, I conceptualized and executed the Key Visual (KV), aiming for a clean and simple look with a bright blue sky background to clearly showcase the product's outdoor usage. Concurrently, I assisted the Associate Creative Director in developing the Digital Video Commercial (DVC). The DVC employed a social experiment approach to visually demonstrate that UV exposure is the primary cause of many common skin problems, positioning Sunbrella as the effective preventative solution. My specific contributions to the video included crafting the storyboard and developing the corresponding graphic supers and visual guidelines.